About me

Product & AI Interaction Designer

I grew up in Mexico and landed in California by way of Marin, then came down to San Diego for university, where I studied sociology.

Driven to understand how the world works, I started in sociology and naturally moved into design, realizing that great things only happen when systems are built with intentional care and craft. Chasing the desire to master my craft led me to earn my M.S. in Integrated Design, Business and Technology at USC's Iovine and Young Academy.

Right now I'm obsessed with what AI does to workflows. Things that used to take clicking through a multistep flow can be compressed into a small set of interactions that package and deliver value. I think that shift is what separates AI tools from what I call AI instruments. You can read more about this thinking in my Substack, The Dinner Party.

Outside of work, I process my thinking through writing (currently two weeks deep into The Artist's Way), and I'm slowly teaching myself coffee recipes and latte art.

M.S. Integrated Design, Business and Technology

What I bring to your project

Product strategy and interaction design, backed by AI-native build, using tools like Claude Code and Figma to move from insight to shipped work quickly, without losing quality between the plan and the execution. When a project needs it, I lead UX research directly to validate what's actually happening versus what a team assumes is happening.

How I work

• I'm honest and kind. If something in your product hasn't been validated, I'll say so, even if it's not what you expected to hear.
• I think about the product holistically, how the pieces connect, not how the pixels look. That means the interaction itself, not just the screen in front of someone, but what happens right before they need it and right after they're done.
• I make decisions based on data, not what looks pretty. I expect a client's business goals to already be defined, that's what grounds those decisions. But if you're still figuring out what to build, that's exactly where UX research earns its place, I can help surface the insights that shape that decision, rather than assuming it's already answered.

Best fit

Seed through Series B AI startups whose users churn before the magic moment lands. Teams needing senior product thinking without a full-time hire. Founders who want strategy and execution from one person instead of managing multiple specialists.

If your product has traction but people never reach its magic moment, that's exactly what I work on.

Currently available · Remote-first · Weekly syncs · San Diego, PT