I'm a product strategist and designer with a background in sociology, a lifelong storyteller, and a systems thinker.
What makes me different is how I synthesize. I see patterns across disciplines, connect big ideas to small interactions, and turn them into experiences people can feel.
Before I ever sketched a layout, my grandmother taught me to observe the world in stillness and find meaning between the lines. That way of seeing — quiet, curious, deeply human — guides how I validate and design products today: with sensitivity to context, reverence for detail, and a deep belief in the power of stories to move people.
From validating a two-sided marketplace for independent cleaning teams, to diagnosing a freemium-to-paid conversion gap and shaping the roadmap features that addressed it, to turning ten user interviews into three validated opportunities, my work helps early-stage teams figure out what to build and why people will care. Lately that includes prototyping AI tools that fit how people actually work.
My goal is to help early-stage teams find what's worth building and shape it into human-centered products people adopt, by blending strategic insight, creative experimentation, and emotional intelligence.
What I bring to your project
I help teams decide what to build and why users will care: validating the idea, activating users, and shaping the roadmap before heavy execution begins. I build AI-native, using Claude Code and Figma to move from insight to shipped work quickly, without losing quality between the plan and the execution. When a project needs it, I lead UX research directly to validate what's actually happening versus what a team assumes is happening.
How I work
I'm honest and kind. If something in your product hasn't been validated, I'll say so, even if it's not what you expected to hear.
I think about the product holistically, how the pieces connect, not how the pixels look. That means the interaction itself, not just the screen in front of someone, but what happens right before they need it and right after they're done.
I make decisions based on data, not what looks pretty. Teams at the earliest stages are often still deciding what to build, so helping them make that decision is the core of the job. UX research is how I surface the insights that shape it, instead of assuming the answer is already known.
Best fit
Early-stage teams, roughly pre-seed through Series A, building 0→1 products across consumer apps, two-sided marketplaces, and AI, whose ideas need to be validated and shaped before they scale. Teams needing senior product thinking without a full-time hire. Founders who want strategy and execution from one person instead of managing multiple specialists.
If you're building something new and need to validate and shape what to build before you commit to building it, that's exactly what I work on.
Currently available · Remote-first · Weekly syncs · San Diego, PT
Experience
Cofounder
Building the product, brand, and GTM strategy and everything in between, from positioning to shipped interface.
Customer Experience Designer, AI & Growth
Diagnosed a freemium-to-paid conversion gap and drove three roadmap features, including an agentic trial experience, owning end-to-end design across three user types. Compressed design-to-testable cycles from three days to one with Claude Code and Codex. Also led the acquisition-workflow rethink for USSF.
Product Designer, Contract
A focused research sprint with Whatnot's Head of Product — ten user interviews distilled into three validated opportunities and a high-fidelity prototype.