I fix that at the interaction level. The strategy behind what to build, the design of how it feels to use, and the systems that get someone to actually stick around.

What I bring to your project

Product strategy and interaction design, backed by AI-native build, using tools like Claude Code and Figma to move from insight to shipped work quickly, without losing quality between the plan and the execution. When a project needs it, I lead UX research directly to validate what's actually happening versus what a team assumes is happening.

How I work

• I'm honest and kind, not nice. If something in your product hasn't been validated, I'll say so, even if it's not what you expected to hear.
• I think about the product holistically, how the pieces connect, not how the pixels look. That means the interaction itself, not just the screen in front of someone, but what happens right before they need it and right after they're done.
• I make decisions based on data, not what looks pretty. I expect a client's business goals to already be defined, that's what grounds those decisions. But if you're still figuring out what to build, that's exactly where UX research earns its place, I can help surface the insights that shape that decision, rather than assuming it's already answered.

Best fit

Seed through Series A AI startups with users churning after first use. Teams needing senior product thinking without a full-time hire. Founders who want strategy and execution from one person instead of managing multiple specialists.

If your product has traction but people aren't sticking around, that's exactly what I work on.

Currently available · Remote-first · Weekly syncs · San Diego, PT